135.72 Change of
Mac in Business
Christmas came early last week for .Mac subscribers when Apple put on a Santa suit and slipped more storage space into their virtual stockings. The surprise increase was welcome news to many .Mac users, particularly those who had been envying the storage capacities of other online services and felt the increase was overdue. With Yahoo offering 2 GB of storage for $20 a year and a number of other services, like SpyMac and Gmail, giving away up to 1 GB for free, Apple's rate of $99 a year for 100 MB seemed woefully behind the times.
In a city already known for super-thin models, Apple unveiled a super-thin line of new iMacs last month at the Apple Expo in Paris. Better yet, Apple started shipping the elegantly redesigned iMacs last week. Although on schedule, the new iMacs are in somewhat short supply. For the next while, it's highly unlikely that one will be able to walk in to an Apple store and carry out a new iMac on the same day. So, be prepared to first spend some time on a waiting list before getting one. It will, however, be well worth your wait.
In the world of Mac these days, iMacs, PowerBooks and the Power Macs seem to get all the attention. Rightfully so, these Macs are elegant and sophisticated machines with cutting-edge design. However, there is another Mac-while often overlooked-that can be a robust workhorse for most small businesses. I'm talking about the eMac, Apple's most affordable Mac.
Having copies of your files safely stored away on an offsite server could be a real lifesaver should disaster strike your computer or office. It's also a promising back up solution for those who travel with laptops and need to back up or restore data while on the road. Unfortunately, if you want to back up large files online, the cost can quickly become prohibitive. There is also far too little choice for Mac users
So, you've got a Mac running OS X and use it to run your small business. Congratulations. You possess the most reliable, well designed, stable and secure computer system available to the mass consumer market. You laugh at viruses, trojans, spyware and blue screens of death that plague other systems. But as great as Macs are straight out of the box, there is a simple way to make them even more powerful: .Mac.
Repetitive and mundane computing tasks may be a thing of the past, if Apple has its way. When the company's next release of Mac OS X hits shelves early next year, consumers have a lot to look forward to when it comes to saving time. Many of the 150 new features boasted in Tiger promise to simplify routine tasks and further promote the Mac as an intuitive and streamlined way of computing.
I'm growing tired of hearing the adage "with great power comes great responsibility." Don't get me wrong, the new Spiderman movie is fantastic, as is the sentiment, but hearing the phrase repeated over and over in the media is getting to be a bit much. Not only that, I read hundreds of Spidey comics as a kid, and I don't recall any of the characters ever saying that.
As a self-employed small business owner, my computers are an integral part of my day-to-day operations. Not only do I use them to create content for my clients, I use them for all my accounting, customer database, time management, communications and research needs. With every aspect of my business dependent upon them, it's critical that my computers operate smoothly with as little downtime as possible. If they stop working, I stop working - and that costs me money. That's why I only trust my business to Mac and OS X.