iPaving the Way

So there are a few very lame groups who donít want to sell their music on Appleís iTunes music store. Too bad, so sad, I say. Metallica and the Red Hot Chilé Peppers arenít bucking the evil trend. They ARE the evil trend. I understand true artists wanting to maintain the integrity of the work they turn out. I have no problem with them wanting their audience to experience the whole product in its entirety. And, Iím the first to admit that Iím a fan of neither of those groups so Iím at something of a disadvantage when it comes to critiquing their work.

Enough about all of that though.

What if Apple is onto something new, novel, and unique. What if the wave of the future is to offer the consumer what s/he wants, instead of bundling a ton of crap along with that small measure of what it is that theyíre interested in, well, consuming. Can you imagine the impact that could have on just about everything?

My favorite target for a discussion like this would be the cable and satellite companies. I donít know about you but I have no use for ANY shopping channels, much less a dozen of them. I have no use for the ethnic channels or the sports channels either. While Iím at it, I am pretty uninterested in ANY of the channels that have decided to post advertisements over the bottom third of whatever program I happen to be attempting to watch.

Wouldnít it be great if other companies would follow in Appleís footsteps? Imagine what it would be like if the sellers of the world actually offered up what the buyers of the world were actually interested in. Unfortunately, I just donít see it catching on. Why would Comcast be interested in fifteen or twenty bucks a month for the content Iíd like to watch instead of forty-five or fifty for some of what Iíd like to see and tons of garbage I have no interest in? Why would Ford consider selling a vehicle for twelve or fifteen thousand dollars, including the options Iíd use, instead of a vastly overpriced twenty-five to thirty thousand for a bunch of stuff Iíll never use?

The iSteve has certainly struck a nerve or two, or three, or more. Iíd like to think that Appleís strategy is contagious. The bottom line is that none of the companies out there are interested in actually servicing their customers. Theyíd rather rip them off and squeeze every last penny out of them that they can.

In the meantime, I suppose we can continue to buy songs from the iTunes Music Store and revel in our ability to buy the one or two songs that interest us and ignore the ten or more tracks of noise that the Raids members have shamelessly priced at fifteen or twenty dollars.

Its times like these that all the jokes about the restrictive nature of the MacOS kinda fall flat. All the things that you canít do on the Mac, because you donít need to, donít seem to matter much when you consider the advantages offered by our favorite company from Cupertino.